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Management

The eTribez team consists of former industry leaders from online content, registration and advertising companies such as Metacafe, Clear Applications and Mediamind.

Eli Abayan - Co-Founder & CEO

Prior to founding eTribez, Eli was a managing partner in a mini Venture Capital fund and served as a member of the BOD of Clear Applications and P-Kama. Prior to that Eli was the CFO and Business Development manager of Yanushevsky E&C, and a senior consultant at PriceWaterhouseCoopers.
Eli holds an M.Sc. in Business Administration from Tel Aviv University specializing in Multi-Criteria Decision Making. He is also a C.P.A (Isr) and holds a B.A. in Economy & Accounting from the Hebrew University of Jerusalem.

Nir Segal - Co-Founder & COO

Prior to joining eTribez, Nir founded Nuiti Labs and served as its VP Marketing and Business Development. Prior to that, Nir managed a User Experience team at Mediamind Technologies and worked for 6 years in the Israeli Air Force as a User Experience Expert.
Nir graduated "Talpiot" elite military academy with a B.Sc. in Computer Science, Mathematics and Physics from the Hebrew University of Jerusalem and he holds an MBA in Marketing and Finance from Tel-Aviv University.

Oz Ben-Eliezer - Co-Founder & CTO

Oz has over 10 years of experience in development and management of development teams.
Prior to joining eTribez, Oz served as the CTO of Clear Applications, developing online registration and screening systems.
Prior to that, Oz was the Development Director of Metacafe, developing online video platforms.

Lior Wohlfeiler - VP Sales and Business Development

By joining eTribez Lior brings along a vast experience of 12 years in strategic Sales and Business Development, specializing in penetrating new markets, creating sustainable opportunities and closing substantial deals with large operators and Enterprises.
Prior to eTribez, Lior was a Director of Sales EMEA at ComAbility - a Start up of Telecom Policy Control solutions and a Director of Sales Europe at Celtro - a Start up of Mobile Backhaul Switching platforms.
Lior was also a Regional Sales Manager and Director of Business Development at MIND CTI between 2001-2006, a leading Billing & Customer Care software company.
Lior holds an M.A. in Political Science and History from the LMU University in Munich and a B.A. from the Tel-Aviv University in the same disciplines.

Diahnna N. Baxter - General Manager, eTribez North America

Diahnna is an entertainment industry professional with over 10 years of experience as a producer, actress, writer and entrepreneur. She combined her love of storytelling and technology when she produced, wrote and starred in Satacracy 88, the first web-series to win an Emmy Award. Her show was nominated again the following year. Since then she co-founded WebTV Workshop teaching other artists how to successfully produce, market and monetize online content. She has consulted for various award winning entertainment technology startups and brings her talents as an entertainment professional and tech enthusiast to her position as the General Manager of eTribez, North America. With a keen understanding of the casting and production process and her love of all things digital, Diahnna is proud to be a part of the eTribez team.
Diahnna holds a B.A. in Literature and AAAS studies from Duke University. If you don’t meet her in the conference room you can catch her regularly on various prime time shows.